JESS ZUKERMAN
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epicene

Epicene

Androgynous Clothing Store

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GRAPHIC DESIGN FALL 2016

PROBLEM STATEMENT

How Might We Specifically Design for individuals that specific structure

to their personal shopping experience with out feeling judged.

INSIGHTS

  • Women feel judged when walking in a different department

    that is not tailored to their gender

  • Users do not like the consistent help

    asked when browsing the store

  • There is not specifically tailored androgynous

    physical clothing stores

  • Most Androgynous clothing usually is over sized

  • Irregular proportions does not fit the users body to their comfort levels

    ATTRIBUTES

    • Out

    • Comfort

    • Satisfaction

    • Form

    • Fit

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